People sometimes ask me if I have a dream. A question I can answer in the affirmative with conviction, because yes, I Have A Dream! My dream is to make the world a little bit better.

By helping horticultural entrepreneurs with the most efficient way of growing food and ornamentals, and by offering solutions in the built environment that help to reduce energy consumption and CO2 emissions from buildings. That is my mission.

Not alone

But … I can’t do that on my own. Pursuing sustainability and corporate social responsibility are things you can only do together. We need each other. Always, but especially now. To realize the dream that we have. That will not happen overnight, it will take time. Time to get to know and understand each other. Not only our colleagues, but also our customers, our partners, governments, here in the Netherlands and around the world.

Finding the connection

For me sustainable, corporate social responsibility is about making connections, finding the connection with the world around us. We can all do so much more than ‘just’ sell computers, and fortunately we already do so. We train people in the world to move one step forward in the development of their business. We bring governments, educational institutions and businesses in touch with each other to achieve great results together. We help to create new, sustainable initiatives. Because lots of small initiatives create something big, something that really matters. We cannot do that on our own, we’re doing it together. My dream is also Priva’s dream, and hopefully also your dream, the mission of all of us: to make a difference. For now, and for later. And that we can work on that together in 2011, is what I wish for all of you!


Preface to PrivaNova, December 2010